Sunday, September 25, 2005

And Another Thing...

Futurewire, with a nice little rundown on the current war between Microsoft and Google. The supposition is that whichever giant takes up the staff as Lord and Master of the Internet-Universe will really be in control of architecting the future Net: The New Net War: Microsoft vs. Google, http://futurewire.blogspot.com/2005/09/new-net-war-microsoft-vs-google.html

over and out.

Similar Reaction to Ask Jeeves Radio Spot

Here's an appropriate link to a post on Research Buzz in reaction to a recent Ask Jeeves radio commercial that struck me in much the same way. The spot is more than disturbing....., http://www.researchbuzz.org/2005/09/why_i_think_the_internet_bubbl.shtml

otherwise, I am on mental sabbatical.

Thursday, September 15, 2005

Baidu Challenges Google In China

Baidu, the search engine taking China by storm, literally means "hundreds of times" in relation to one's search "for the ideal," a notion borrowed from an ancient Chinese poem. The BBC reports that finally there may be evidence that Baidu has edged out Google as the internet search leader in China recently, http://news.bbc.co.uk/1/hi/business/4197834.stm

I visited one of the pages of Baidu for a clue into what their bent on Chinese internet search was all about, http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-homeprofile
The impetus behind Baidu. com is so steeped in Chinese tradition and cultural concepts that it is no wonder the search engine is slowly overtaking the nonsensically named Google.

In fact, in their brief explanation of their attention to internet search marketing they explained how their mechanism is so NOT a Pay per Click methodology, as it is a "Pay for Performance" model. Hmmmmm, geewhiz, "performance," you say?

Monday, September 12, 2005

SEO is Like Twisting the Rubik's Cube

Search Engine Watch had an article, Chasing Search Engine Algorithms: Wisdom or Folly?, a few days ago and I did not even read the whole discussion of the debate over the perfect approach to search marketing. Isn't the draw the same as that of an elusive game, a mind-bender, a word problem where a variable is always missing? Everyone enjoys twisting the Rubik's cube to see when all the colors will match, the form will reach perfect harmony. Algorithms are like a Rubik's cube without colors, you just keep twisting and twisting while trying to tune into The Jedi Force.

Thursday, September 01, 2005

The Value of Search Engine Marketing, China's On the Map

Search Engine Journal, www.searchenginejournal.com, featured an article yesterday, Evolution of Search Engine Marketing, that was the usual argument for search engine marketing expertise in today's increasingly competitive online world. But for me the article was interesting in the stats it offered regarding China's Baidu.com search engine in comparison to Google's, especially when it comes to skyrocketing user interest and dollar value.