Sunday, May 22, 2005

Page Headings Help SEO

I've just had a big "Omigod" moment.
I have finally swung around to the SEO side of the copywriting gig and have now become the copyeditor. In the process I have just discovered why my former copyeditor was so gung-ho on pushing us (the writers) to include paragraphs broken with appropriate headings and sub-headings, often called headlines.

Page headings are an integral part of what is called on-page search engine optimization. They are included alongside such desirables as the main meta tags-- title tags, description and keywords, not to mention at least a couple hundred words of solid content. Get a decent writer.