Monday, September 12, 2005

SEO is Like Twisting the Rubik's Cube

Search Engine Watch had an article, Chasing Search Engine Algorithms: Wisdom or Folly?, a few days ago and I did not even read the whole discussion of the debate over the perfect approach to search marketing. Isn't the draw the same as that of an elusive game, a mind-bender, a word problem where a variable is always missing? Everyone enjoys twisting the Rubik's cube to see when all the colors will match, the form will reach perfect harmony. Algorithms are like a Rubik's cube without colors, you just keep twisting and twisting while trying to tune into The Jedi Force.