Wednesday, March 30, 2005

Vertical Search- Gee, We're interested in TOPICS

Search Engine Watch today had an rather search engine/content significant article, "Looking for Links in all the Wrong Places," by Eric Ward, www.searchenginewatch.com.
Ward points to the practice of link building as an "artificial" way to maneuver PageRank--the thing everyone wants.
But his theory is this: once the search engines are bamboozled enough and PageRank is earned not because of content or interest but through overused marketing artifice, the truly interesting sites will be sought for content "topic" in vertical search engines.

Well, my break time is up. Hard to believe.