Friday, March 18, 2005

Google's AdSense Support Pages An Example of Search Engine Friendly

I signed up for Google's AdSense sometime last week. It took about 24 hours for my application to be reviewed--making sure my blogsite was appropriate for their ad placements. Yay. In the processs, though, I scoured a nice chunk of their AdSense support pages for technical information on setup and channel use, choice of color palettes and ad layout options. Along the way, it occured to me that here was the perfect example of search engine friendly web pages, chock full of seriously relevant content, too.

Google's own webpages do not waste space on graphics/images which many search engines disregard anyway. However, who needs graphics when your brand is in your name-- the letters of which morph with the seasons and holidays. In between the left upper corner of their support pages where the ubiquitours primary-colored "Google" sits and the lower left corner of the web pages where a few varying sizes of primary-colored spheres seem to have landed like lost beach balls or inflated pixels, is just plain text, divided in clear and concise subheadings that succinctly describes their AdSense program and technical aspects in detail. The sidebars are lined with text links in simple default colors that lead to many more information-packed pages. It is pleasing, appropriate and not missing any information I have looked for so far. Could it be, in effect, a study in what the Googlebot cares most about?

Google's AdSense support pages, www.google.com/support/adsense