Wednesday, March 09, 2005

Marketing RISK

If I owned an herbal tea company, my teabag tags would read:
"Bland and boring doesn't impress Simon Cowell, and Donald Trump likes Simon Cowell for his 'unpopular opinion', but it is that opinion that is to the advantage of the risk-takers."-- yeah, it'd be a pretty big teabag tag, maybe lunchbag size if my yogi was having a talkative day.

(I should at least cite my information, especially on the DT's opinion-- heard it on one of his...um, interestingly slanted talkie commercials for Office Depot. I've tried to find a full quote via Google, but, instead I've turned up a collection of various sites that literally rant about the commercials, mixed in with a number of marketing sites touting the partnership. I'd love a complete version, though.)