AdWords Keywords-- The Money Game
On an AdWords campaign page yesterday I noticed that Google has made a note to their advertisers that in the next "week or two" their method of handling AdWords Keywords will change to better serve the interests of their advertisers. Their current, and often misunderstood, methodology involves categorizing advertisers' keywords as Active, In Trial, On Hold and Disabled. Most AdWords experts have claimed that once Keywords were moved to On Hold and, ultimately, Disabled that it was nigh impossible to ever get them Active again, bringing many campaigns to schreeching halts with a lot of head scratching about it.In the next week or two, Google will classify Keywords as either Active or Inactive. This revision might reflect a more reasonable, perhaps, margin of error allocated to AdWords advertisers who are just searching for a piece of the search results pie.
posted by jrotman @ 11:35 AM
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