What Meets the Eye, of Searchers That Is
From Search Engine Watch, a commentary on a white paper that analyzes the way search results-- namely Google's-- are scanned by the human eye, "Keeping An Eye on Google," http://searchenginewatch.com/searchday/article.php/3517551Eye tracking is not a new phenom just because someone is examining it in light of a Google search results page. In fact there is scads of information on the subject, (like this from Grok.com, "The Eyes Have It!" http://www.grokdotcom.com/eyetracking.htm) which makes me wonder why it took so long to apply the science to Google. Clearly the idea behind the information lies in the possibility of using the behavior of eye tracking to produce better search results or position search engine advertisements more strategically.
posted by jrotman @ 2:30 PM
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