Google and RSS
I found an interesting essay quoted by the Shifted Librarian, http://www.theshiftedlibrarian.com, this evening. She was pointing to an essay entitled The Importance of RSS, http://particletree.com/features/the-importance-of-rss. Written by Kevin Hale, the essay goes into quite an expository theory on why he thinks RSS will ultimately present Google another opportunity to offer AdSense and, possibly even AdWords-- their major search projects. His theory being that RSS has effectively changed the way in which data-seekers peruse information--- most of us aggregate the information we need the most of. So, instead of clumsily scouring ill-targeted search queries, RSS aggregators have cut out this middleman-- Google-- in favor of direct information, clean, uncluttered, unadulterated, stripped down and wrapped in plain brown paper. Hale pretty much infers that RSS makes Google the jilted prom date.
posted by jrotman @ 10:44 PM
<< Home