Tuesday, May 31, 2005

Seeds of Online Trust-- TrustRank Algorithm

A few sources are heavily leaning toward the current TrustRank algorithm as a possible variation on PageRank. TrustRank, however, is an algorithm with basis in human derived "seed sites" chosen for trustworthiness, or reputation. From this foundation, the study assumes that reputable sites have a penchant for linking to other reputable sites. A search query based on such a webwork of "trust-based" links can potentially eliminate web spam-- besides conjure images of all other sorts of internet possibilities, as yet untapped.

Aaron Wall has about the best notes on the topic, http://www.seobook.com/archives/000661.shtml and the actual pdf file for the study itself can be found at http://www.vldb.org/conf/2004/RS15P3.PDF and is called Combating Web Spam With TrustRank.