Friday, May 27, 2005

Keyword Density's Shortcomings

Like I was saying in my "evolution" post a bit ago: everything changes and there are differing opinions on what is valid for drawing search engine attention to sites. On the subject of keywords, here's a technical little article on SEOchat by Randfish (of SEOmoz), Keyword Density - A Bogus Metric, http://forums.seochat.com/t28007/s.html

He actually goes over the equations he's used to measure keyword density and posits a theory as to why the tactic might not be as effective as natural content.