Tuesday, June 14, 2005

Who Is Optimizing

I had stated in my site description that my goal was to discover why everyone is "optimizing"-- for search engines, that is.

It is clear that search engine optimization, SEO, is hot. Hot, hot. So hot, in fact, that there is daily buzz about market bubbles and the ongoing sleuthing for the latest Google algorithm sidestep. When something is this trendy, money is being made, would you not think that every online webmaster is surely tracking down the nearest SEO company? (But then again, once you buy a red car, you see red cars everywhere. Were that many more red cars bought?)

Chris Winfield's article, Many Private Businesses Not Reaping the Benefits of Search Engine Optimization, http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=33036, suggests some answers and goes on to support a trend toward more natural seo.