Link-Building vs that @$%#& PageRank
I really dig the idea of link building, so here is another point to a posting on Search Engine Watch today that downplays the almighty PageRank and presses the important how-to's for effective link building, Revisiting PageRank Lunacy, http://blog.searchenginewatch.com/blog/050712-105100What is link building, anyway and why should we care?
Most SEO's charge that the trumped up Google PageRank is just that, trumped up and really indicates nothing of the import that it suggests. Instead, a number of well respected SEOs have pushed link building and the TrustRank concept as the real "meat" of site sensibility and relevance.
Basically, when you want someone to take your website seriously, you need to think about who might link to you, even who YOU choose to link to. I think intellect and good taste are a two-way street, frankly. How do you find a site worth its salt and willing to link to you? How do you ask? Where do you go?
posted by jrotman @ 7:19 PM
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