Yikes...Design and SEO
Yikes! Been over 10 days since my last post. "Forgive me Father, for I have sinned. It's been 10 days since my last confession...I mean blog post."
It's not as though I haven't wanted to.
But I have just had the chance to rummage back through some blog and news postings I've been wanting to get to and found an article I'd like to note: "Worthless and Shady Criminals: A Defense of SEO," by Danny Sullivan on Search Engine Watch's site,
http://searchenginewatch.com/searchday/article.php/3501146I could sum this up with saying: content rich pages, what Sullivan abbreviates to CSEO (cuz everything in the computer world needs an acronym) combined with good page design and the wisdom to apply SEO techniques to the combo = the thinking-person's SEO.
Information Management and Blinkx
Blinkx, an "information management" tool that cuts a swath through web, video, television and desktop, including intranets. I don't remember how I found Blinkx, but I thought it looked interesting from the perspective of linking similar concepts in search as opposed to keywords.
I've been scouring Google today researching some articles I'm writing and the unethical misuse of keywords by a whole corps of sleazy online casinos has just put trash at the top of page searches. So right now the idea behind Blinkx is really attractive.
blinkx,
http://www.blinkx.com/overview.php
SEO Copywriters, Pandia Article
Pandia has a nice excerpt from an SEO copywriting book. Basically an SEO copywriter is worth being paid well and blurbage about the value of good copywriters in general. All about how to find one and what makes a good SEO copywriter:
http://www.pandia.com/sw-2005/15-copywriting.html
Using Vertical Search
I have been able to dip into the world of vertical search. My copywriting requires I do fairly extensive, and efficient, online research of various topics. I have recently been researching gambling topics for the articles I have to write. Well, via Google, gambling topics can be sketchy to wade through and top heavy with seedy, popup ridden online gambling portals.
Today I searched Google for gambling search engines and Voila! I turned up a few directories and one or two engines that have been key to getting my research done fairly quickly today.
The beginning of my turn away from Google, perhaps?
Slippery Slope
no content, I mean "comment"
I'm a bit confused. What is this? I'm not going to type the name, either, it smarts too much, from a real human copywriter's vantage point.
I'm actually even embarrassed to admit how I found it. Curiously I was attracted to an adSense ad and HAD to see what the headline was leading to.
Yep, I was right.
This software actually suggests that it can produce "hundreds" of pages of "understandable" content in a workday's time. Great for webmasters and writers, "they" say.
A real writer would like this? Really?
I had the chance to read a little sample blurb produced by this bot-writing software. They can sue me I don't care. I'm apparently inconsequential anyway.
The copy read alright, actually, except that every few sentences a word would just jut right out in the way of smooth reading. An odd word, one that just doesn't fit, like the software synonym dictionary shot out something it just couldn't hear the cadence of.
I am fascinated with the internet and how the search engines work, but there is an awful lot of emphasis on the marketing and selling and production of things. And ironically that push for just mush is keeping others developing technology such as vertical search and topic-focused quality content that most people say they are really looking for on the internet.
As I said, I'm confused...if the ultimate drive is quality, then why the daily rush for quantity?
